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UX/UI Design, Brainstorming

Shop: Buy Me a Coffee's ecommerce

Buy Me a Coffee's Shop feature lets creators sell digital products like e-books and music directly to supporters. It's user-friendly, supports various file formats, integrates with BMC, and offers customizable listings, flexible pricing, instant payments, and sales tracking.
User research process
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Customization: Creators can sell a variety of items, including e-books, guides, templates, music, videos, and presets, in common file formats such as PDF, MP3, MP4, and ZIP. Detailed product listings can be created with descriptions, images, and flexible pricing options, enabling creators to set fixed prices for their offerings.

Payment and Delivery: Payments are processed instantly, making funds available to creators immediately, and shipping can be enabled according to countries, allowing creators to manage deliveries based on the buyer's location.

Analytics and Support: Analytics encompass comprehensive sales tracking tools that empower creators to monitor product performance, gain insights into customer behavior, and make informed decisions based on detailed data analysis. Additionally, also offers robust customer support to assist creators and buyers with any inquiries or concerns that may arise during transactions.
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Users most loved feature Pay what you want (pwyw) allows creators to receive contributions from their supporters where the supporters can choose the amount they want to pay.It fosters a sense of generosity and allows supporters to contribute according to their financial capacity and appreciation for the creator's work.It also encourages a closer connection between creators and their audience by letting supporters express their value perception directly.

Discount Feature: BuyMeACoffee also offers creators the ability to create and distribute discounts on their products or memberships.Creators can set specific discount codes or apply automatic discounts for certain products or membership tiers. This feature is useful for running promotional campaigns, rewarding loyal supporters, or attracting new patrons. Discounts can be customized based on percentage or fixed amounts, giving creators flexibility in how they want to incentivize purchases or memberships.

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As the designer for Buy Me a Coffee's online shop, my task was to refine the checkout process, highlight the shopping cart, and enable discounts for "pay what you want" purchases. I focused on creating an intuitive interface that improves navigation and enhances the overall shopping experience. These updates aim to streamline transactions and increase user satisfaction on the platform.